PORTFOLIO

Selected Work Across Marketing & Video

Every project here represents a real brief, a real client, and a real outcome — whether that's a campaign that drove measurable leads, a brand identity that gave a business its voice, or a video that landed the way it needed to. The work spans small businesses, startups, and independent creators across multiple industries.

Brand Campaigns  ·  Content Strategy  ·  Short-Form Video  ·  Branded Documentaries

MARKETING

Marketing Projects

Brand identity system flat lay

BRAND IDENTITY

Full Brand Overhaul for Local Hospitality Client

Developed a complete visual identity from scratch — logo, color system, typography, and print collateral — for a boutique hotel opening in the city center. The identity needed to feel considered and timeless without leaning on generic hospitality clichés.

Outcome: Brand launched on schedule. Client reported consistent positive feedback from guests on the property's visual presentation.

CONTENT STRATEGY

6-Month Content Strategy & Production for E-commerce Brand

Built and executed a full content calendar across Instagram and LinkedIn for a direct-to-consumer product brand. Covered copywriting, visual direction, and post scheduling — keeping the brand voice consistent while testing formats.

Outcome: Organic reach increased 3× over the campaign period. Engagement rate held above 5% consistently.

Social media content strategy on smartphone
Analytics dashboard showing campaign results

CAMPAIGN MANAGEMENT

Paid Search & Social Campaign for B2B SaaS Launch

Managed a multi-channel paid campaign across Google Ads and LinkedIn for a SaaS product launch targeting mid-size operations teams. Handled targeting strategy, ad copy, creative brief, and performance reporting throughout.

Outcome: 40% below target cost-per-lead at campaign close. Client renewed engagement for the following quarter.

VIDEO

Video Media Projects

A selection of video work spanning branded content, documentary, and short-form formats — produced for clients across hospitality, consumer goods, and independent creators.

Boutique Hotel Brand Film

Boutique Hotel Brand Film · 90-sec brand story

Format: Brand Film
Maker Series Documentary

Maker Series — Episode 3 · Short-form documentary

Format: Documentary Short
Product Launch Event Coverage

Product Launch Event Coverage · 3-camera multi-edit

Format: Event Coverage
Skincare Brand Social Ads

Skincare Brand Social Ads · 6-pack of 15-sec verticals

Format: Paid Social Video
Independent Music Video

Independent Music Video · Narrative concept

Format: Music Video
Founder Story Series

Founder Story Series · 4-part interview series

Format: Interview / Talking Head
Boutique Hotel Brand Film

Boutique Hotel Brand Film

Directed and produced a 90-second brand film for a boutique hotel's website and social channels. Shot over two days on location, covering guest experience, the property's design details, and staff interactions. Edit delivered in two formats: 90-sec hero cut and 30-sec social cut. Format: Brand Film Deliverables: Hero film, social cut, 3× stills from set.

Maker Series Documentary Shorts

A three-part short-form documentary series following independent craftspeople. Each episode runs 8–12 minutes. Shot in the subjects' own workspaces with minimal crew to preserve an intimate, observational feel. Format: Documentary Short Deliverables: 3 edited episodes, thumbnail stills, teaser clips.

Skincare Brand Paid Social Ads

Produced a pack of six 15-second vertical video ads for a DTC skincare brand's paid social campaigns. Shot and edited in a single studio day with four product SKUs. Copy and on-screen text written in-house. Format: Paid Social Video Deliverables: 6 × 15-sec vertical MP4 edits, copy suite.

Founder Story Interview Series

A four-part interview series for a B2B services firm, positioning the founder as a subject-matter expert for content marketing distribution. Filmed in their office, lit for warmth and clarity. Format: Interview / Talking Head Deliverables: 4 edited episodes, 8 social-cut clips, transcript set.

RESULTS

What Clients Say & What the Work Delivered

Outcomes matter more than impressions. Here's what clients have reported after working together.

Testimonial 1
"I came in with a rough idea and left with a brand that actually represents what we do. The whole identity system — logo, fonts, colors, print materials — came together faster than I expected and looked more polished than I thought was possible at this budget." — Owner, Boutique Hotel · Brand Identity Project
"Content had always been something we knew we needed to do but never had the bandwidth for. Having someone take that completely off our plate — strategy, writing, visuals, scheduling — changed how much time we had to focus on the actual business." — Founder, E-commerce Brand · 6-Month Content Retainer
"The paid campaign hit our CPL target in the first three weeks and stayed under it for the full run. Clean reporting, no surprises, and genuinely useful recommendations at the end — not just a wrap-up deck." — Marketing Lead, B2B SaaS Company · Paid Campaign Management
"The hotel film came out better than we hoped. We've used it on the website, in a press pack, and across Instagram — it's become the single most-shared piece of content we've ever put out." — General Manager, Boutique Hotel · Brand Film Production
"Working with someone who understands both the marketing brief and the camera is rare. We didn't have to translate between a strategist and a videographer — it was all one conversation." — Creative Director, Consumer Brand · Paid Social Video + Campaign Strategy

Ready to add your project to this list?